Quote:
Originally Posted by Magnetron
Ummm, okay ............
The conclusion I draw each time I read your post is that sponsors began to ignore affiliates before ideas like traffic rewards were implemented, in favor of other means of making sales that didn't consume the resources that an affiliates base consumed.
To which I said
So, let's agree to agree that sponsors bailed on the affiliate model in favor of other means of making sales without affiliates, while the act of rewarding affiliates with traffic is not and never would have been a burden.
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Ok, sorry, I think we are just misunderstanding each other.
Most sponsors will give good affiliates a link to reciprocate some traffic and when there are seo advantages. I don't think beyond that though that sponsors really want to generate traffic for affiliates that they pay out 50+% to generate their own traffic. Why would a sponsor want to do that when they can send their own traffic to themselves?
Sponsors have not really bailed on affiliates - what they have done is learned to differentiate between what is profitable and what is not.
A lot of programs that ran essentially an all out "arms race" to embrace more and more affiliates back in the day created a non sustainable business proposition that was doomed to failure as soon as they couldn't add more affiliates and couldn't monetize with enough recurring to keep paying the burden that affiliates generated, especially in pps.