As part of its ongoing expansion of options for merchants, global payment processor CCBill has moved to eliminate the surcharge for free trial initial and recurring transactions for all existing and new merchants. The elimination of surcharges is a step to remove what has been a barrier to merchants in trying new ways to attract and grow their membership base. The announcement is another step in the company?s ongoing efforts to adapt to the changing way consumers are buying and subscribing from websites across the globe.
?We wanted to open up more opportunities for our merchants to attract new members, and free trials has always proven very successful in attracting members who might not have joined in the past,? said Gary Jackson, CCBill?s Managing V.P. of Sales, ?But in the banking networks, no transaction is without costs. In this case, we are making that investment and covering the initial cost, allowing our merchants to try new marketing options without added surcharges. I like to call these Seriously Free Trials.?
http://blog.ccbill.com/2014/03/ccbil...surcharge.html