Quote:
Originally Posted by Shap
Watch this video. It's one of my favourite videos. When you are done I have two questions.
1. What did you think?
2. Can you name any adult companies that have a why?
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1. Slightly contradictory. I always believed the "why" of a product mattered. He says it doesn't in the beginning, then he says it does around the 40 minute mark.
His "Tivo" example is a bad one because everything I read about them in Wired and Businessweek pointed to an aspirational company who unfortunately had a product easily duplicated by the cable companies who controlled the customer base.
The underlying points are valid when applied to company culture, with caveats. People in management positions should really pay attention because too many are unaware how bad their mindset can greatly impact innovation and success at a company. As he correctly points out, the innovation is not coming from the managers, but the guys in the trenches.
I always believed a product should be a solution to a problem, otherwise there is no market. It also leads to innovation. Mr. Sinek's point is these kind of products are born from companies who believe in creating solutions (the why) and not merely trying to make money by piggy-backing on a good idea. These companies are interested in making things better.
2. Aside from niche and micro-niche/fetish lovers, my vote is for
X-art
Brigham and Miguel(i think that's his name) believed in the art. They wanted to make better porn (the solution). They were already shooting stuff they wanted to watch which the market was hungry for (the problem). So it became X-art (the product). X-art does the "why"
Everyone else copying them cares only about jumping on the bandwagon after they saw how successful x-art is. The copycats are the "what"