There are graphs, stats, charts to make you feel better about yourself but the most important thing is sales and $$$.
I always loved looking at the different trends and charts but they don't always= $$$. From my memory they don't predict future success but they definitely can be a heads up that you are about to drop. If your traffic or trends or searches start declining your sales may remain steady for a while but they'll drop and maybe even plummet if you don't take action
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