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I dont think anyone was looking at them to predict their own, i think people use them to predict the trends of competitors in order to reaffirm what you may already know works or does not work.
Its a tool thats available , why not use it.
And yes you are right, a decline in traffic, the sales will eventually follow.
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Previous owner of SoloRevenue
Previous product manager @ Modelcentro.com/MCProfits.com, IsMyGirl.com, SMRevenue.com
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