Quote:
Originally Posted by Pseudonymous
I dont think anyone was looking at them to predict their own, i think people use them to predict the trends of competitors in order to reaffirm what you may already know works or does not work.
Its a tool thats available , why not use it.
And yes you are right, a decline in traffic, the sales will eventually follow.
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Agreed. I was very excited when we smoked Playboy and Penthouse on the trends. And then while we were in a maintaining phase always compared ourselves to Nubiles and Ftv. Two brands who traditionally did as well as us and were extremely well run.