Quote:
Originally Posted by myjah
What's "better" looking may not be the best choice…don't confuse aesthetics with functionality (though it's ideal that the two go hand-in-hand).
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I didn't say that theme must look like a circus. You know, a cool theme can be rather ascetic. It must present your content in the most attractive way. The whole site must not look boring like "hey I saw this shit on 100 other sites today". The navigation must be intuitive and it must invite a surfer to browse through the site. It must look well on various devices with various resolution and screen orientation.
So once again: a properly selected theme is extremely important nowadays.