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First off, the background data on exclusions puts this in a different perspective.
Second, the 600K number is hard to explain as I don't know if FB really knows how to count uniques, or was it a link from your server?
But 30K likes, and 1k+ comments are good numbers for a picture on FB. Was there even any caption?
I hope you can monetize on that. Would still want to have those numbers for mainstream marketing efforts.
Good luck!
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