nm_ : Interesting approach, but this would require creating tracking script and integration on all websites.
I had something even simpler in mind. I don't know how you, but I often use Google UTM paramaters when linking a URL. This allows me to pinpoint not just URL, but even a link position within a page. Example
Code:
www.website.com/?utm_source=partner01&utm_medium=web&utm_campaign=campaign01&utm_content=header
This translated means:
- source was: parrner01
- type of medium: web
- name of campaign: campaign01
- place of link in page: header
Of course this can be time demanding, because you have to tag your inbound links, but
the amount and quality of report data beats the usual simple referral URL, which doesn't work properly always anyways (proxies, tor browser, etc).
So my point is... at simplest level it can be done by CCBILL and NATS accepting 4 additional parameters and passing them along to their reports. I know you can create campaigns from NATS, but I think there should be also possibility to create this tracking from opposite "direction".
I think it's 2014 and it's time to step up with the quality of reporting.
What do you think?