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Why not just develop your redirect page in a way that provides everything everyone wants?
/landing-page.php?sponsor=thissponsorid
Link to that page internally and set a session variable prior. If a user is sent there internally with the session variable, have that page redirect them to the sponsor.
If a search engine bot hits it, or a program manager sees the referring url and goes there manually. There would not be a session variable there. Have the page display the relevant content and or links to the sponsor when the session variable is not present.
Thus you get the best of both worlds.
Or, to make it even simpler - why not attach the actual referring url to the redirect? You probably shouldn't be redirecting people without that anyway - obviously. So if you are, perhaps you should code the redirect a little better to attach the proper header information prior to sending the user to the new location?
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