Quote:
Originally Posted by venus
For us, using our own dedicated mail server is the way to go, been doing it for about 15 yrs that way.
basically anyone wanting to mail needs to compare how much it will cost them to use a service to setting up their own dedicated mailer.
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You are exactly right. It's simple math.
If you're mailing more frequently that a couple of times per month, or you have a decent sized list, an ESP is not good for anything beyond your open/clicker data, assuming it's a VERY CLEAN and SMALL file. If you have a fairly large file of data, even if it's an o/c file, and you need to send out more than once or twice a month, you need to look at your own hosted solution. It's as simple as that.
