SpyCam, that's only if they're not nofollowed. They consider it to be the same as a paid advertisement. There's nothing wrong with purchasing advertisements of any kind that point to your website, obviously.
(I own a press release distribution company.)
Also, since this is obviously coming next, nofollow links do help your website. Check out the newest Searchmetrics report... I can't post the link, but Google "Searchmetrics ranking factors 2014"
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