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Old 09-17-2014, 05:38 PM  
GangsterProfit
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Join Date: Aug 2014
Posts: 34
I feel like this is so vague. You'd be better off looking into the specific reasons why people make irrational decisions, and the sales / marketing tactics that can manipulate them.

Some of my favorite guides:

"Predictably Irrational" by Dan Ariely
"Influence" by Robert Cialdini
"The Psychology of Human Misjudgment" by Charlie Munger
"Triggers" by Joe Sugarman
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