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I think honestly if you look at the way card associations treat merchants especially with card-not-present transactions it doesn't surprise me at all.
If I thought I could afford to tell them to go to hell I certainly would. I am very happy to hear of this and hope it becomes a growing trend. Card associations are so busy kissing consumer's asses and billing it all to the merchants I think it's past time for some backlash, hope it grows.
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