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Some of it has to do with the picture as well. Everyone can take a bad picture. I have seen pictures of Mila Kunis without make up where she looked good, but I have also seen other pictures of Cameron Diaz without make and she looked much worse than that pic.
Also, don't fool yourself. In the old days they used every trick at their disposal to make stars look better than they really do including not letting them go out in public.
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