Quote:
Originally Posted by pompousjohn
PPS implies an approved sale "Pay Per Sale"
CPA can be any action, form submit, pixel fire, etc. "Cost Per Action".
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I've heard it both ways. I work a lot in mainstream and they consider CPA, cost per acquisition, which is PPS for us in the adult business.
CPAction is sometimes referred to as CPL in mainstream. Different jargon in different spaces.
