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Forgot to add, the CPS vs PPS etc., in my experience typically advertisers use the CPS but the publishers use PPS. But it gets tricky when the advertiser talks to the publisher with which terms they are using.
The reason adult appears to be more PPS/PPL etc here on GFY is that most people posting are probably publishers or advertisers knowing publishers are checking their sigs and such. So primarily you will see PPS posted on GFY vs CPS.
I also think many adult advertisers came up self taught without proper education in terms of an official lesson in online marketing (not that its a bad thing) so its typical even for adult advertisers more so than mainstream to still use Pay per terminology as they started as pubs and became advertisers later.
I have much more experience being an advertiser so I usually use the CPS/CPL/etc. terms.
I am not positive this is how everyone says this stuff but if anyone else has any input to my theory I would be interested to hear it.
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