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Old 10-15-2014, 11:36 AM  
Relentless
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Join Date: Aug 2006
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Quote:
Originally Posted by DamianJ View Post
On forums or in personal emails, I can let it slip, except in cases where people are moaning about grammar whilst making a mistake themselves. On 'proper' websites, in marketing copy, in marketing emails etc I think it is inexcusable.
That depends deeply on the site and the target audience. As an example, if you are building a site and want to jump-start the comments section... using proper grammar in every post is marketing suicide. If you are selling vaporizers you'd want a different voice (and often a less grammatically savvy one) than you would want selling pacemakers online. Matching your voice to your subject-matter and intended audience is what matters most.

On things like forums and emails many people are speaking English as a 2nd or 3rd language. What they say matters more than their phrasing. If they want proper text they can always hire www.enginefood.com to take care of it, if they want to just get a quick message out to people on a board they are counting on those with better command of English to overlook small errors in syntax.

One thing is for sure. If you want to market anything to GFY webmasters, it would make sense to do so with impeccable grammar, as in this community grammar often matters more than the actual subject of the post to many in the intended audience.
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