The newest Penguin started rolling out on Friday and there's already loads of case studies and articles being written up about its effects. But it's too soon to determine anything really as this is going to be a slow roll out.
Cons
- A Googler posted on
G+ that this roll out will take a few weeks. So we won't know the true impact for some time.
- This is a refresh, not an update. That means even if you were able to dodge the last cleansing, you might not be so lucky this time around.
Pros
This is a refresh, not an update. That means all of the work you put into cleaning up your backlink profiles may finally pay off. A number of my clients have already started to see a rebound, of course it's still too soon to determine the final effects.