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Originally Posted by disinfected
Here is problem with ad broker traffic... the guys selling via brokers hone their game by buying a shit ton of absolutely garbage traffic. They know they have a good site ranking a key term that others may want, so what they do is dilute the shit out of that traffic with the absolute complete shit traffic they can find. They then try to sell the "entire" package of 10% good traffic and 90% shit traffic for the 10% price.
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might be true - thatīs why i did it different ;-)
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Working direct with seller I can get a much better gauge on the traffic "worth" and also cut out you, the middleman. See what I'm saying?
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ok then letīs do a short quote on the revenue you lost already to find this one advertiser and the next after that one is gone;-)
believe me or not - if you try to do all on your own, you will get lost. you can maybe cut the butcher out bút not the farmer. you can possibly even build your own car if you are able to buy all that middlemen what are nessecary to build a car.
and last not least: why donīt you cut out the advertiser and do your own fitting product, if your traffic is that much better?
imagin how much time you could spend in generating traffic and even build new sites, if you would not try to do something what you are not familiar with ????
if you would be familiar you would not ask here for informations, right?
and thereīs another thing what you should calculate:
media buying is an outlay for every advertiser. means: it is producing costs. not only for the advertisement - also for the setup and controlling.
these costs are the same if an advertiser buys, setup and controls a campain with a few 100.000 clicks or with a few hundred million. at the end an advertiser runs his campains much cheaper when he use the middleman you want to cut out. and this is why thousands of them are happy to have this middlemen and not have to deal with every single website.
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Let's not even start with the bullshit bots that run rampant in ad purchase campaigns... 
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at the end it is only success what an advertiser pays and what a publisher can expect to get payed. systems with crap traffic will not survive - this is the basic nature of economic.
so better donīt compare yourself with the ones what are doing it worse then you can - compare it with those who can do it the way, the market wants. and there are many of them around what are doing fine since years.
greez
thommy