|
As a marketing person I can tell you that it's hard to make a new customer offer without at least somewhat offending current customers.
But look at it from the standpoint of the company as if you owned it for a second. Are you going to give money away to your current customers?
Now I agree that it's a great idea to give customer loyalty presents to good, existing customers in any industry and to take care of existing customers. Every company should so this. I suggest it to all of our clients.
But to stay in business it's almost impossible to give away money.
|