Originally Posted by sonofsam

Despite what people tell you, it's not uncommon for sponsors nowadays to convert at 1:3000-1:5000 (thank the tubes)

So your traffic isn't nearly enough to gauge if something is working or not. You could have no sales for up to 15000 uniques, and then have a couple back to back, bringing your average to the industry standard... Your sample size is way too small to know if what you're doing is working or not