I'll just say that whether you want to build an e-commerce site from scratch these days is something you should consider, there are a lot of solutions these days that might end up cheaper than that. That said I'm a programmer from way back and I don't have too much trouble doing that sort of thing. My preferred language is Python but PHP is fine too, usually it depends on a client's specific setup and what their existing software is written in.
When I talk about system administration I'm referring to the guys who keep sites actually up and running.
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