Listen, and listen good.
I am not professing to be the end all, be all of traffic God's. However, I do pretty fucking well in the areas that I happen to work in. Most of those NOT being adult oriented.
Traffic is traffic. When I say that? I mean literally, traffic is traffic. Without it? You might as well shut off the lights and go home. And I mean it.
Every hit counts, and every bit of it means something. Look at your stats... are you getting 5-10% mobile traffic? That is wasted traffic.
Its what you do with that mobile traffic that makes the difference. That's up to you as the site owner. One thing I will tell you? Don't ignore it. Do something with it, think outside of the box. Are they bouncing quick? Figure out a way to keep them on your page.
This is what I would do: Redirect mobile users to a teaser video of whatever it is you are selling... Give them 30 seconds or so of a teaser video. Make sure the video is edited to tease the living fuck out of them. Show them enough of everything, but not enough of nothing.
Hit them up for a micro-transaction of a couple of dollars or whatever. Nothing huge. They are on their phone, most likely in bed or on the toilet. Make it quick and painless.
$30? Hard to stomach..... $2.99? Much easier. Get it?
I'd much rather have 1,000 people at $2.99/day than 10 people at $29.99/day rebilling. Why? Because they will leave, never rebill and that's that.
Create good content and nickle and dime them to death. They won't even realize that they are spending the money, yet they will keep coming back.
It's the wave of the future, my brethren.
