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Because the initial "set and forget" system got more and more complex as more targeting features have been added, managing campaign bids also became a necessity which is simply not cool, in my opinion.
So, yesterday I've released an automatic bid optimizer. You can now set your campaign bid to Automatic and truly forget about managing bids. I expect a little bit of credit inflation while I'm tweaking the algorithm, but I can already see positive effects in the overall traffic volumes.
The algorithm will take into account your daily traffic volumes and the amount of credits you currently have to create a personalized bidding strategy that will get you the most clicks based on the targeting settings you select.
You can always switch back to manual bidding if you're not happy with the auto bidding for any reason.
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