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SEO is still worth it, and effective SEO is no more a static thing than the Java language and Java web app architectures are. You wouldn't restrict yourself to Java 2 and Enterprise Java Beans today, and hopefully you don't restrict yourself to SEO advice from 2002 - 2006 either.
I have some less modern Java programming and testing skills that I mean to update, especially with he new Java 8 lambda stuff, so I would be interested in looking at what people are doing with Java now and seeing if it is possible to add some insight into search into your site. To get the most benefit, you would have to have the specs, the source code for your custom app, etc. and be able to transmit them to me, and some reasonable compensation for my time.
E-mail me if you interested in exploring this seriously: telekom.seksi @ gmail (dot) com.
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