Quote:
Originally Posted by ClaireMonroe
I only know how to type the phrase/words in google and going page by page. lol I suppose there is a tool, but the ones I have tried say "not on the first 10 pages" even on the ones that fall on the 2nd page so maybe the tools I'm finding are old and not working?
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Unfortunately that's not a reliable method, as Sly said there are reasons not to do it this way.
Google personalises search results, what you want to see is non personalised results and the only way to do this is to get the ranking data from a variety of different clients in different locations. To do this at scale requires either a cloud service, like WebCEO or RankTrackr. You can also use a desktop based solution like SEO PowerSuite.
RankTrackr can be had for around $20 per month to start but I don't like it for a variety of reasons.
WebCEO is good but not cheap.
Desktop based SEO Powersuite is very good but you need to invest a fair chunk of change to buy it initially and then you have to pay for search algorithm updates after the first six month.
But tracking your rank is only part of the solution, you also need to know what your competitors are doing and find weaknesses in their rankings for competitive keywords in your niche and the only way to do that is invest in serious SEO toolsets.
You'll find while there's some overlap in these services they have their own unique tools and you'll have to consider how much you want to invest for the return on that investment.
If you have a blog making $100 a month then it's no sense to be subscribing to Moz, Raven Tools, WebCEO or SpyFu because you'll be spending a couple of hundred a month just to subscribe a couple of those that you choose.
Even if you spend the money on tools, you need to know how to use them, which means you really need to have a solid understanding of how search engines use ranking signals and how to ensure your website ticks as many boxes as possible.
Even if you get this down, like someone else said, relying on Google alone for your traffic is a bad idea because one algorithmic change could decimate your business overnight.
Just be aware that there are these tools available and that as a result people with a serious investment in search are using them effectively to push you down in the rankings and push themselves up.
A few of good websites to read and learn from are:
Search Engine Land | Must Read News About SEO, SEM & Search Engines
Moz: SEO Software, Tools and Resources for Better Marketing
Search Engine Roundtable ::: The Pulse Of The Search Marketing Community