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For the people who like to say 'traffic is all that matters'..... Everything you do IS traffic. It's a misnomer to suggest something done is not about getting traffic. A great domain/brand gets you traffic. Quality affiliates get you traffic. Niche leading content gets you traffic. Buying traffic gets you traffic. For fucks-sake, I can't think of much I do in a day that doesn't in some way tie into acquiring more traffic B2C or more traffic and connections B2B.
Yes you will always earn more with good traffic and bad content than with no traffic and the best content... but the best content will on its own almost bring in additional traffic, and the best branding will as well. Take a look at Ruseful and it is obvious that the content is what drove much of the tube traffic to his sites. How much traffic did he get by creating niche leading content? If you ask him he will tell you 'almost all of it.' Meanwhile another client of mine with a huge site and massive traffic is about to rebrand itself as perhaps the best 4 letter domain in the history of adult. Why would they do that if they already have massive traffic? Because doing it will lead to them getting even more traffic.
Saying just focus on traffic is a platitude, but 'focus on traffic' really means focus on branding, content, relationships, networking, media buying, domaining, PR, SEO, Social, Mobile, VR, Emailing, and all the rest... because at the end of the day that all leads to more traffic.
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