Quote:
Originally Posted by Riz0
Hey guys. I'm buying traffic from ad networks and sending it to dating offers, but the outcome isn't so good. I'm losing money lately rather than making. Maybe I should go a bit precise with this one, and try to convert only particular сountries like UK and German with dating or something else. Perhaps you can give me some suggestions. I welcome all your ideas. Thanks!
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If you are targeting global traffic to a dating site you will not make money. Ever. You need to dial into the GEOs that work best for the specific site. Just because a dating site is in English doesn't mean it's going to convert everyone around the world, you have to look at their billing options and their different payouts for each individual country. If they pay you $5 per lead for US/UK/CA you may only be getting $1 for India etc.
Localized dating products are by far a better way to go, they come fully translated for their local market and mean you can separate the campaigns in the ad networks, optimizing each one individually for that specific product/market/country. You will also want to translate your ads and any landing pages you control that are outwith the site you are pushing, you will get a much better CTR on the ads > lander > end product than if you go worldwide with English.
You should also be using some advanced tracking software like voluum or imobitrax to help you segment the traffic and optimize it based on the tracking tokens each individual ad network offers, these are a huge advantage to you, if you are not using them then you are already behind the other guys bidding for the traffic.
Self serving ad networks are better than ever, the options they allow you are not built just because we think they sound cool or look great, they are there because the ad market is very competitive and we need to offer you better tools to help you better optimize your campaigns so you continue to spend. The more you make, the more volume you will buy from us, the higher you will bid for our traffic, the more we end up making on our traffic. Everyone wins.
Every ad network is different, offers different things. Get to know your ad network, get to know your product and build relations. Ask your dating site company for a payout bump to allow you to increase your spend to send them more leads/sales. A/B test different products. Just because dating site A pays you $5 per lead and dating site B pays you $4 per lead doesn't mean you will make less money with dating site B. You have to test everything.
Media buying is a grind but when it works, it REALLY works and you can scale things up real fast. I have saw guys go from spending $20 a day to spending $2,000 a day in a matter of months.
Good luck.