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The source code being released is a smaller problem than the ceo's emails from 2012 - July 2015 being released. The latter includes EVERYTHING including sales reports, listings of top affiliates, revenue sources, inter-office communications and you name it. It's really, really, really bad. Worse yet it also includes some private communications with other companies in the industry so now these other companies also lost some control over their proprietary information as well.
The only saving grace is that I have read the hackers have stated that they do not intend on releasing private photos and chats from the Ashley Madison members. You could probably imagine the fallout should that have occurred. Who knows though. The hackers could always change their minds.
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