Quote:
Originally Posted by Riz0
Hey guys. I'm buying traffic from ad networks and sending it to dating offers, but the outcome isn't so good. I'm losing money lately rather than making. Maybe I should go a bit precise with this one, and try to convert only particular сountries like UK and German with dating or something else. Perhaps you can give me some suggestions. I welcome all your ideas. Thanks!
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Ad networks and self serve platforms have made it very hard to compete for smaller affiliates who can't work on thin margins. Just so you know, the guys buying huge lots of traffic across those networks are doing the following.....
1. Making Dozens or hundreds of ads for each geo
2. Making their own landers, often going to whitelables (many landers for each geo) see notes at bottom**
3. Testing multiple offers in each geo
Most important...
4. Running very sophisticated stats programs. Most big media buyers receive APIs from programs and pull the data into their own stats. This lets them look at EACH ad zone, rotate multiple ads, landers, offers and view everything by EPC not just per site and ad zone, but also rotating combos of all of the above by day, time of day user age etc etc. If you can collect it or see it, you need to me optimizing for it!!!
** I know a media buyer who runs a branded whitelable. He uses the SAME name site WL no matter what offer he promotes. he buys huge volumes of ad space, often at break even or even a small loos at times. But because his sites are EVERYWHERE, he's built some name recognition and gets a LOT of type in (Im sure search too) He's willing to get 200 joins a day off the networks at break even because its allowed him to build up to the point where he gets maybe 10%+ of that amount every day from Type in, which is all profit. Obviously you would need to be buying massive amounts to copy this, but Im just letting you know who your bidding against. It makes it hard to buy when you need to run a 25%+ roi.
Good luck and OPTIMIZE, OPTIMIZE, OPTIMIZE !!!!!!!