Quote:
Originally Posted by **********
Not surprised at all. Lego has done a fantastic job. I walked into a Lego store recently and was blown away by the cool toys that can be built from simple blocks. The store also had this really cool display for kids where you hold up a lego box, and the screen shows the kid what is inside. Really smart. The Lego movie is supposed to be excellent too. Good for Lego.
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Marketing and brand building a great things. Definitely. But what is it about legos that make them an inflation building investment instead of another TULIPMANIA-like obsession fad like beanie babies.