Quote:
Originally Posted by NakedWomenTime
My view is that when guys go to Tube sites, they are just looking for porn, and don't pay too much attention to non-porn stuff. Thus, I don't think Diesel advertising will be that effective. However, time will tell.
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You're still thinking like a webmaster. When a football fan watches a football match he's not thinking of flying to the ME. But Emirates spend a fortune on sponsoring. This is the key to many sponsor deals.
People like Diesel don't need their banners to be clickable to make it work for them. They think in terms of putting their brand in front of people who might buy their products as many times as possible.
This also applies to TV advertising.
Can you claim that wouldn't be effective?
I see it as a possibility. Some think of it as an impossibility because they won't sell enough pants via clicks. Small box people v out of the box thinking.