The problem for Rubio (and the RNC) is that candidates like Kasich and Carson are staying in with zero chance of winning. The only reason they stay in is they are looking for promises... Likely wanting cabinet positions or VP offers in order to drop and endorse someone else.
The sooner they drop out the faster Trump goes away. If they stay in too long, it only serves to help the Democrat win... If Hillary is gone, trump is in or Rubio stumbles then Bloomberg will hire Hillary's operatives and be a strong dark horse late.
70% of Republicans and 85+% of Anericans want anyone but trump. Once the race thins, his 32% of republicans won't win him anything.
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