Having taken the radical step of abandoning nudity and then putting its legendary mansion up for sale, the owners of Playboy are now ready for the last step - selling off the magazine that was once a by-word for cerebral eroticism.
Playboy Enterprises Inc, the publication?s owners, have reportedly engaged an investment bank, Moelis & Company, to look into the sale of the entire company?s assets - a transaction that could be worth $500 million (£354 million).
The move, follows the marketing in January of the Playboy mansion, a six-acre property in Los Angeles? exclusive Beverly Hill neighbourhood long famous for its parties thrown by Hugh Hefner, the magazine?s octogenarian founder.
Playboy owners 'to put magazine up for sale' - Telegraph