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As much as I want to think there is a conspiracy of sorts I think the truth is that if you look at averages over a long period of time and look at standard deviations from the average range you will see that sale in this business can just be a bit frenetic.
Our month to month sales for Yanks are very consistent yet day to day will see some odd swings. Yanks for us is a good example because we do not buy traffic for it, so the traffic sources from one day to the next are very similar and are all people that have chosen to be there, so the fact that we have had days where conversion ratio are 3x or 4x better is disconcerting, however it seems to happen enough that the swings during short time periods seem to be the norm.
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Todd Spaits - Co-founder - YanksCash
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