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BigFurry · 06-19-2016, 10:35 AM

All open tracking works by putting an image in the email, and tracking its downloads.
Here's their take on it: About Open Tracking | MailChimp.com: KB Article

They can only track it for recipients whose email client automatically downloads and displays the images in HTML emails.

I have no idea if 32% in your case is acceptable or not though.

06-19-2016, 10:35 AM
BigFurry Confirmed User Industry Role: Join Date: Nov 2003 Posts: 1,526	All open tracking works by putting an image in the email, and tracking its downloads. Here's their take on it: About Open Tracking \| MailChimp.com: KB Article They can only track it for recipients whose email client automatically downloads and displays the images in HTML emails. I have no idea if 32% in your case is acceptable or not though.