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I remember hearing stories of kids picking on other kids whose family shopped at these stores when they first came to the UK. My mum always shopped at Asda, every single week without fail but these days she shops in Lidl, she says the quality is much better and selection is excellent.
Crazy to think of the rapid rise of these stores in the past 10-15 years. They usually got stores in poorer areas, the one in my hometown in Scotland is about 200m away from the worst neighbourhood in my entire town but it does very well.
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