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There is no reason to lower prices, really.
As an affiliate I am faced with programs that keep lowering their prices for no reason. It all appears to be an act of desperation without any reasoning or process of thought behind it. If a program can't sell it's not because of the price imho. Never has been. On the contrary, I have always seen those programs outperforming others when they improved their sites and increased pricing. Why not hire consultants and designers to improve a product rather than selling out?
Why would a site sell at 21.90 when it won't sell for 34.98.
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