Here's a new one for you: CPI - "Cost per install" , it first started as a cost per impression but since everyone is using CPM (cost per 1000 impressions) CPI simply faded away with time..
With the rise of mobile, cost per install is becoming a very important KPI so ot will become even more popular with time ;)
Quote:
Originally Posted by Tomxxx
damn those acronyms. its to many of them! will need to print you article! Tnx man! ;)
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