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We had a loyal member that signed up in 1999 and constantly renewed for more than a decade...even re-signed when we switched payment processors a few times.
After the first few years when we noticed his recurring loyalty we sent him an email thanking him for his continued support - just to see if he'd forgotten to cancel or something else was going on. We knew we were poking the bear at the time - but felt it was the ethical thing to do.
He replied back with several nice compliments and made a few requests with ideas for future shoots.
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