Better hair products, better sanitation, better nutrition, better healthcare, better dental care, better natal care. Also, beauty was mostly marketing back then, the ones we would consider pretty today (big lips, big ass, big tits, big teeth, big mouths, tan skin) would have been considered "low" and not attractive.
They did have us beat in waists though. Many of those girls had 18 inch waists even without corsets.
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