Phrase rather.
Whenever a celeb or someone semi important mentions BLM in any way other than talking about it in a positive way, there always seems to be a huge backlash for a day or two, suddenly everyone forgets and moves on with their pointless (important) lives.
Jerry Seinfeld Lands in Hot Water Over Black Lives Matter Tweet
I mean its not like he pulled a Kramer, which backlash was warranted.