SEO is...
1/3 quality updates
1/3 update quantity
1/3 backlinks
Here are several SEO tools that will help you analyze your competition. Once you do that you can edit your website to match their SEO scores. Be sure to keep the score in mind every time you update your website.
Our Favorite Free SEO Tools for 2017
Be sure to visit hardlinks.org for your back links!
Have a nice evening, Ray hardlinks.org