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In our business model a customer (user) can sign up free for free member benefits. He pays nothing to us and we pay nothing to an affiliate or model.
Signing up for a free membership ensures that when he (the referred new member) does buy a credits package (like tokens) the referrer (affiliate/model) gets his cut (% rev-share ) -- up to 35% of the money PAID.
Members might spend $100's to $1,000's over their membership's lifetime. New members are worth $200 -$500 to referring affiliates (or models) over time usually.
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