While most of these guys can be considered trolls, theyre absolutely correct
Theres a reason i've offered my services to Hustler a few times in my history. So much potential, however they seem very content in continuing to milk the product as much as they can while it declines vs changing the actual direction. I assume this is due to the fact Hustler owns a successful brand that has already made a fortune in this industry, as well as currently owning casinos/poker clubs and the lingerie biz/stores, a building that is probably worth a fortune. So they probably deemed a content a loser (not worthy of more investment) around the introduction of tubes as they saw a large decline due to free porn and they didn't have the people in place to show them otherwise. Blacked and several other products clearly showed that you can make money with content today, if Hustler had gone this route of continuing to improve on their product over the past 5-10 years ago, things could have been drastically different. (they could still be)
With Hustler's brand and reputation, they could make (have made?) a serious impact/splash in this industry. But it all starts from the top, thats having somebody who understands the product and what is marketable these days, theres no reason to have the low level of content on their site that theyre currently offering (they've had a decade to find a way to improve - it doesn't cost more to produce better). They have to understand modern marketing and look elsewhere other than affiliate marketing/attending shows/creating promo material for boards. They have to overhaul production and who they have producing scenes (if theyre even producing new scenes since they could have alot banked due to history). Only then, should you take to seeking out business relationships and social media to market. Having an inhouse production team vs freelancers is also very key to success due to having control over your product, as freelance producers are still a little stuck in their way and take little to no risk as they do not have the capital to absorb any loss, so they will just take the same routine b rated pornstars, hustler doesn't need to be that. Working with new top talent presents more risk (no shows, more difficult shoot, etc) - Plus a freelance producer will see the same rate no matter what so what extra effort do they need to put in?
I always find it crazy that the smallest things are often the most overlooked things, people too often have the mindset "would that really make much of a difference" and each decision, it adds up and then youre left with poor model choice, poor production team choice, poor lighting style choice/ poor marketing decisions. They aren't significant individually but when you combine a lack of attention to detail, it results in a poor product.
NubileFilms - Capturing the Essence of Sensuality - i would bet that these scenes can be produced at the same rate hustler pays for its content, compare those two products. if theyre paying less than, then it means these producers are not shooting specifically for Hustler and Hustler is just buying up whatever people have sitting on the shelves (discount content) because thats the only thing cheaper or perhaps content that wasn't approved at an earlier date?
Does Hustler pay for euro shot content and mix it in? As its offered at a lesser rate? These things affect affiliate sales so like i said, youre asking what changes need to be made (expecting, responses like "tools", "payouts", etc) but the change customers and affiliates need starts at the top
And after i made the changes in those departments, i'd hire marketers who have proven success in recent years vs who has been affiliate managers and business development managers for large companies who haven't really been directly involved in the success of a product in the post tube era. I'd try to rebrand the website and the company in our marketing material. Perhaps a model or two to really help brand the new Hustler. Offering security of salary to a model, it wouldn't take much $$ for a very high end model to really help you brand your product
However this is all a pipe dream as with a corporate structure, obtaining such change is near impossible. I am confident that despite the upward swing you wish to unleash on Hustler, that you might be handcuffed. From what i know, there have been a few people in similar positions (some a little higher) who i believe would have liked to improve things tremendously and i haven't seen any change in the company in a decade, besides the turnover in office
If you can provide this much change, I look forward to seeing what's to come
