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Originally Posted by The Porn Nerd
Well first we have to say that "good content" is subjective. I see amateur girls all the time with shitty lighting and horrible sets and makeup. Yet it still sells and I find it compelling. Then I see "good content" (like Blacked, or Met-Art, or Babes, etc) and I find it boring as hell. All white backgrounds, slow-motion, soft lighting, etc. So "good content" is 100% SUBJECTIVE.
Having said all that, I stand behind the comment that selling is the #1 most important thing, even beyond "good content".
Also, let's not forget that those companies still producing content may be doing so to spend money, with no other 'reason' (if you catch my drift) so you cannot compare them to smaller companies who are actually trying to survive on joins and rebills. 
Hustler should go all in with social media. Sponsor some Industry shows. Come up with some unique promotions. It would take an effort but it can be done. |
Its subjective to you (or an individual). In the world of business, there is a right and wrong. Nobody is out there guessing what will hit or miss. Experience, an eye, research, results/stats, these things are used in determining what is the most desirable type of content and what people want. They are targeting the largest market.
You see white as boring and dull, they just shoot that way and dont know why other than they're trying to shoot it all romantic and "high end". Well there's several reasons... Guess what is most important, video quality (clarity), The less light your camera needs to produce, the higher quality your content will be. White walls allow for light to reflect and bounce, resulting in needing less artificial light and a lower ISO setting on your camera. End result, you get less noise and a clearer image. Clarity is highly important. Its why 1080 is so important today. If you think these companies create a higher quality production due to their equipment, its not, its due to lighting and their white walled homes. Carpet, accessories like book cases, etc reflect different shadows/light resulting in a poorer quality scene. Natural light and white walls allow a model to look her best due to the fact its softer on her skin, that results in a model looking better than the competition. So while you see boring, theyre also covering 9/10 of the other things which make them BETTER (which isn't subjective), also it brings me to the point that you can copy that and make them good, they are just so caught up in the technical aspect. Sadly nobody is offering both technical and creative. But if you are going to suggest that these sites simply are not better, you would be wrong. You should be able to put your personal taste aside. Better = pleases the larger amount of people = more $$$. Unless you have a different definition
As far as your other coments, sponsoring industry shows brings very little results. Hustler has made a presence at every show for AGES, they have all the connections needed and no longer have to brand themselves to execs and alike. Sponsoring the show is about ego or for new company to show they can and should be respected.
Simply saying social media is very vague. And while things like this will greatly help a company, its not the reason for an adult companies success or not, and marketing to a younger audience will never fly when you got outdated content. Adult is VERY limited in its marketing avenues, well for the traditional paysite concept. So they need to cater to the avenues that bring the most sales. As far as right now, tubes have the the majority of traffic, vast majority. You need to concentrate on pleasing those surfers before figuring out alternative marketing methods. They have not done that yet, due to low end production