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SpicyM has a good point.
"I don't see any difference between nubiles, babes and passion-hd."
You can add another 20 or more sites to that list, they're all much od a clone of someone else. He's wrong in "The reason to join would be the beautiful girls" if that were the case they would convert a lot better, however, they all have beautiful girls so the benefit of beauty is lost.
The problem is none stand out with a reason to buy, there's very little to market than "We have another HD scene of an attractive girl doing porn." Just like the scene, we added yesterday, and the day before and the day before and as we have been adding for the last 12 months. Other than putting up a link, sample, blog text, Tweet, etc. What is there to market that will affect a surfer?
How about creating content solely for marketing? This isn't as hard as it sounds and a tool that can be given to affiliates or used by an in-house promotional team.
Surfers who buy need reasons to buy and nothing is better than giving them an insight into the models and the way porn's created.
Cameras going behind the scene shooting models at play, relaxing, getting ready for a shoot, talking about the upcoming shoot and most importantly shooting them after the shoot all frazzled and well fucked but happy. Shoot it softcore and it goes on YT, shoot a bit naughtier and it goes on a site or sites dedicated to what goes on BTS. Affiliates can use it on blogs, link to it from Twitter, models can promote themselves as well, or someone claiming to be them. That's a matter to be covered in Model Releases.
No longer are girls pieces of pretty meat, they're people who have feelings, personalities and good looks. The surfer has more to attract him to the product, seeing her naked and fucking.
This assumes you're not using models who don't speak a word of English and production people with the personality of as loaf of bread. And affiliates like SBJ who clearly want to do no more than including a banner on their site. Please don't claim you can't make more sign ups a month if you actually put your mind to it. I'm sitting in my garden this afternoon getting a sun tan because I knew how to market my content.
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