Originally Posted by Zen-

Depends on the program, you should consult with them for best practises. What I see is a mix, there's some people just posting whatever content they can to get clicks, some promoting specific models and others just using an API to churn out content. I have one whitelabel where I use a mix of API posts with a set list of models I have permission to promote.

In any case you are sending the model traffic so if they have a problem they should tell you to stop promoting them/delete offending post. I've only had 2 or 3 models contact me over the years, most are happy to be promoted (Depending on the program of course)