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Tubes send more direct sales, but I think having a strong social media presence is important.
I believe there are many potential subscribers who want to see that the paysite they are thinking of joining is 'alive'. Having clear update schedules, an active Twitter feed, etc. will help make them comfortable signing up to a site that is far from dead.
Also, just because direct sales from social media may be less (in our case at least), there's a good chance those who start following you on Twitter may eventually become a subscriber and it may come from a direct type-in rather than them clicking on something you tweeted.
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